This concept was often referred to in the community as “One Native”, although Native Instruments clarified that this wasn’t “some kind of new product” in a forum post. Francisco claims to be fully invested in the NI ecosystem, and voices their commitment to the concept of a unified platform concept that has been spoken of frequently the past few years. Many NI products have been lagging in development, particularly Traktor (which has been at a relative developmental crawl for years). This news might sound alarming, it’s likely for the best for Native Instruments customers and products. It’s been no secret that NI’s higher-ups have been debating reducing their ownerships, ever since Traktor was almost sold to Allen and Heath last year. In a new turn of events this year, a massive portion of Native Instruments’ shares have been sold to the Francisco Partners investing firm.
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